TEDTalk

- Responsible for leading and managing the creative development and execution of the show marketing campaign.

- Managed the production of over 20 promotional materials

- Worked closely with cross-functional teams, including PR, design, and content teams, to ensure the delivery of compelling and effective creative materials.

Beyond Great Heights- A theme agreed upon amongst our internal marketing team. This theme was brought into fruition with an airport concept. Elevation became a keyword that we seeked to expound on through the marketing campaign.

The airport/elevation thematic codes were indicative of the 8 speakers and their respective stories detailing their career trajectories from inception to present day.

- Conducted targeted market research.

- Created relevant content marketing strategies, consisting of articles, videos, and interviews, to attract and engage audience.

After successfully selling out the venue using an implemented marketing strategy the next step was was to execute at the event.

As lead for the video production team, I directed a promotional film for the Youtube release of the speaker series.